Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-7 of 7
Keywords: Promotion history
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
George Mortimer Pullman, nineteenth century marketer
Available to Purchase
Journal of Historical Research in Marketing (2020) 12 (3): 305–322.
Published: 09 December 2019
... history Promotion history Leisure 19th century USA Rail cars Service sector history George Pullman, nineteenth century rail car entrepreneur, divides opinion. Some commemorate Pullman as a brilliant industrialist, innovator and self-made man. Others view him as a loathsome robber baron, union...
Journal Articles
The business of government is advertising: The symbiotic relationship between Washington and the (war) Advertising Council, 1945-1947
Available to Purchase
Journal of Historical Research in Marketing (2018) 10 (4): 358–382.
Published: 10 October 2018
... of government propaganda. 30 01 2018 07 06 2018 19 06 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Advertising history Promotion history Business history Postwar propaganda Propaganda as a term and practice...
Journal Articles
Dwarkanath Tagore as a pioneering entrepreneur of India: His use of the integrated marketing approach in partnerships with British enterprises
Available to Purchase
Journal of Historical Research in Marketing (2018) 10 (3): 262–279.
Published: 06 September 2018
... plantation; S.F. Rice managed both operations. The superior quality rum was labeled “London proof” and exported to Britain without any export duty tariffs. The cheaper versions were sold in the domestic market as country liquor. Biography Marketing strategy history Promotion history Integrated...
Journal Articles
“Is it essential that a steamship company’s poster must have a ship?”: The shortcomings of British shipping posters c.1840 to c.1970
Available to Purchase
Journal of Historical Research in Marketing (2017) 9 (4): 386–424.
Published: 20 November 2017
... Clampin can be contacted at: D.J.Clampin@ljmu.ac.uk 28 06 2017 24 08 2017 29 08 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing history Family ownership Transport Promotion history Shipping Posters...
Journal Articles
History as an intangible asset for the Italian fashion business (1950-1954)
Available to Purchase
Journal of Historical Research in Marketing (2015) 7 (1): 74–90.
Published: 16 February 2015
... would be an intangible but winning asset for Italian fashion. Marketing history Marketing strategy history Promotion history Business history There is no doubt that the greater part of the literature produced by the Grand Tour recycled stereotypes and commonplaces...
Journal Articles
Building brand awareness with a bowl of cherries
Available to Purchase
Journal of Historical Research in Marketing (2015) 7 (1): 113–132.
Published: 16 February 2015
... a brand which became stronger over time. Direct premium plans went together with new and effective communication tools. © Emerald Group Publishing Limited 2015 Distribution history Italy Marketing strategy history Promotion history In Italy, large-scale distribution became...
Journal Articles
The ingenious marketing of modern paintings
Available to Purchase
Journal of Historical Research in Marketing (2014) 6 (2): 211–233.
Published: 13 May 2014
... historians. Auctions Economic history Art dealers Evolution of marketing History of channels Promotion history The starving artists of La Bohème, the tortured geniuses of numerous Hollywood “biopics”, and the ease with which poseurs and slackers can appropriate the term “artist...
