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Keywords: Public complaints
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Journal of Historical Research in Marketing (2012) 4 (2): 273–289.
Published: 27 April 2012
... to consider public complaints a year later. Its First Annual Report claimed that it existed “with the aim of ensuring that advertising standards are such as to merit public confidence in the advertising industry” (AASAA, 1975 , p. 5). The AASAA also hoped to secure the “close co‐operation...
