...-moving pandemic and highlights the need to cast a critical eye to the public health information, particularly when it comes from unofficial sources with vested interests. At the time of the Spanish influenza outbreak, around £20m was being spent annually on advertising in Britain, with newspapers...

... of product differentiation” (Baker, 2003 , p. 5). Marketing then supersedes mere selling because, as well as charm, is gives more control – power – to business. Harm Health Denial Interdependence Sustainability Rethink Marketing history Public health Sustainable development History gets...