Keywords: Public health
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Journal Articles
Journal of Historical Research in Marketing (2021) 13 (3-4): 161–187.
Published: 27 September 2021
...-moving pandemic and highlights the need to cast a critical eye to the public health information, particularly when it comes from unofficial sources with vested interests. The data on which this paper draws comes from broader research into commercial advertising during the 1918–1919 influenza...
Journal Articles
Journal of Historical Research in Marketing (2013) 5 (1): 115–123.
Published: 25 January 2013
.... Harm Health Denial Interdependence Sustainability Rethink Marketing history Public health Sustainable development History gets more interesting with age. This may result from an increasing sense of being part of it, but it also affords a valuable opportunity for reflection. After three...

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