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Keywords: Pyramid scheme
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Journal Articles
Journal of Historical Research in Marketing (2014) 6 (2): 188–210.
Published: 13 May 2014
... to itself. As the courts have found some MLM companies to be pyramid schemes, the analysis includes the overlap between the legal MLM model and an illegal pyramid scheme. Design/methodology/approach – The development of direct selling in the USA was examined, followed by the factors contributing...
