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Keywords: Qualitative methodology
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Journal Articles
Journal of Historical Research in Marketing (2020) 12 (3): 401–420.
Published: 12 June 2020
... at: stephen.dann@anu.edu.au 09 06 2019 31 12 2019 09 03 2020 02 05 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Historical analysis Qualitative methodology Problem-solving History of marketing thought Definitional...
