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Keywords: Race
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Journal Articles
Journal of Historical Research in Marketing (2026) 18 (3): 355–384.
Published: 24 August 2026
... narratives of race and belonging. Through platforms such as the West Indian Gazette and the London Caribbean Carnival, Jones crafted cultural tools that contested the exclusionary logic of British media, government policy and commercial messaging. These acts of symbolic resistance not only reasserted...
Journal Articles
Journal of Historical Research in Marketing (2018) 10 (4): 451–477.
Published: 27 September 2018
... © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Marketing history Advertising history Content analysis Race Social change American society and culture are adjusting to the increasing diversity of the US population, civil rights gains...
