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Keywords: Radical marketing
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Journal Articles
Journal of Historical Research in Marketing (2019) 11 (4): 391–406.
Published: 22 May 2019
... 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Personal history Academic growth Understanding oneself A. Fuat Firat Radical marketing Critical marketing Macromarketing It is an honour to be asked to tell my life story...
