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Keywords: Rafael Roldós
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Journal Articles
Roldós y Compañía, the oldest operating advertising agency in the world
Available to Purchase
Journal of Historical Research in Marketing (2024) 16 (3): 243–257.
Published: 10 January 2024
... with other names of Anglo-Saxon advertising pioneers who were contemporaries of Rafael Roldós. Originality/value Scientific research on the history of advertising agencies, especially in Spain, is scarce, so this paper aims to help fill this gap. After gaining several years of experience...
