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Keywords: Research philosophy
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Journal Articles
Journal of Historical Research in Marketing (2017) 9 (3): 210–216.
Published: 21 August 2017
... of their experience, we have illuminated a mixture of distilled insights into the kinds of research philosophy we might adopt, the risks and rewards that accompany them and how we can all strive to maximize the impact of our research, pedagogy and service on the subject that has or will occupy attention space...
