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Keywords: Resource‐advantage theory
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Journal Articles
Journal of Historical Research in Marketing (2011) 4 (1): 7–29.
Published: 27 January 2012
...Ben Wooliscroft; Shelby D. Hunt Purpose The purpose of this paper is to provide a personal retrospective on six of the key events/experiences that influenced the development of the structure, foundational premises, and models of the resource‐advantage theory of competition. Design/methodology...
