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Keywords: Retail advertising
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Journal Articles
Journal of Historical Research in Marketing (2016) 8 (3): 416–433.
Published: 15 August 2016
... Discount department stores Discounting Retail advertising Retail history In the late-1960s, Australia’s G.J. Coles & Coy variety and supermarket chain joined with the US firm S.S. Kresge to develop a discount department store (DDS) chain in Australia – Kmart (Australia). At the same time...
