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Keywords: Retromarketing
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Journal Articles
Journal of Historical Research in Marketing (2017) 9 (4): 329–358.
Published: 20 November 2017
... Jones can be contacted at: Brian.Jones1@quinnipiac.edu 30 07 2016 17 01 2017 15 05 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing history Branding history Cyclecars Retromarketing Segmentation...
