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Keywords: Roldós
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Journal Articles
Journal of Historical Research in Marketing (2024) 16 (3): 243–257.
Published: 10 January 2024
...Carolina Serra Folch; Cristina Martorell Castellano Purpose This paper aims to review the history of Roldós y Compañía, one of the oldest advertising agencies in the world and the oldest currently operating. This research aims to highlight the importance of this agency and its founder, Rafael...

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