... Army’s extensive production and sale of secular clothing has received little prior academic attention, while the uniform’s long-standing secondary purpose of bringing in revenue for the organisation is less well known than its other functions. © 2025 Emerald Publishing Limited 2025 Emerald Publishing...

... advertising to create market demand where none previously existed and invested heavily in developing his salesforce through a strong focus on training, professionalism and high commissions. He also engaged in many unsavory sales practices to try to keep others from encroaching on what he considered his...

...” approach associated with Frederick Taylor. Watson’s advice did not entail the repetition of canned sales talks to each customer. His vision of practice was more complicated. Sales presentations were temporally and locationally relative. They were subject to ongoing evolution. As the marketplace changed...

... and structure of Marketing Methods and perspectives on the book when it was published and in the decades that followed. © Emerald Group Publishing Limited 2015 History of marketing thought Advertising Sales Marketing Methods Ralph Starr Butler Ralph Starr Butler...

...Editor (Brian Jones) acting as Guest Editor; Maureen A. Bourassa; William H. Murphy Purpose The purpose of this paper is to provide an historical review of Stanley C. Hollander's Sales Devices throughout the Ages, from 2500 BC to 1953 AD. Design/methodology/approach Using...