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Keywords: Scientific management
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Journal Articles
Lillian Gilbreth's psychologically enriched scientific management of women consumers
Available to Purchase
Journal of Historical Research in Marketing (2013) 5 (3): 351–369.
Published: 02 August 2013
...Mark Tadajewski; Pauline MacLaran; Laurel D. Graham Purpose Lillian Moller Gilbreth (1878‐1972) extended scientific management into marketing practice in the late 1920s. This paper aims to illuminate several of these practical extensions. Design/methodology/approach The paper is an historical...
