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Keywords: Second World War
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Journal Articles
Journal of Historical Research in Marketing (2017) 9 (4): 359–385.
Published: 20 November 2017
... the Second World War. Building on the work by Burridge (2008) , it explores different message strategies used by brands in response to shortages, zoning and pooling. Findings While rationing has been discussed at length in the historical literature, zoning and pooling have not been. While brands...
Journal Articles
Journal of Historical Research in Marketing (2013) 5 (1): 27–46.
Published: 25 January 2013
...Andrew Pressey; Mark Tadajewski; Finola Kerrigan; Maria Piacentini; Inger L. Stole Purpose The purpose of this article is to explore how the (War) Advertising Council organized the advertising community to assist the US government's home front campaigns during the Second World War. It aims...
