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Keywords: Segmentation and positioning history
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Journal Articles
Journal of Historical Research in Marketing (2017) 9 (4): 329–358.
Published: 20 November 2017
... and positioning history Sports car marketing Most sports car aficionados today would agree that the British MGs, Triumphs, Jaguars, Healeys and so on of the 1950s and 1960s were iconic examples of the category. The first use of the term “sports car” is claimed by the British car magazine...
