... by government and non-government agencies from the early 19th century until the present day. Also included are several other research studies that evaluate the effects of self-regulation on Australian TV food advertising. Findings The government, public health and the food industry have attempted to respond...

... raises serious questions about self‐regulation and the way that it serves the advertising industry's interests ahead of the public interest. Originality/value This is the first long‐term comparative survey of the operations, activities and decisions of the Advertising Standards Council...