...Robert W. Nason Purpose The purpose of this paper is to explore the genesis of the first Macro‐Marketing Seminar and to review the institutionalization of macromarketing which resulted from it. Design/methodology/approach The paper briefly reviews the history of macromarketing, the changes...

...E.D. McGarry Purpose The purpose of this paper is to describe the founding and history of the Marketing Theory Seminar, often called Wroe Alderson's Seminar. Design/methodology/approach The paper offers personal reflections and historical narrative. Findings The Marketing Theory Seminar...

...Eric H. Shaw; Ian F. Wilkinson; Eric H. Shaw Purpose The purpose of this paper is to provide an overview of the doctoral seminar in the history of marketing thought and theory taught by Donald F. Dixon. Design/methodology/approach The approach is an historical narrative based on the author's...

...Shelby D. Hunt Purpose The purpose of this paper is to argue for including historical perspectives in doctoral seminars in marketing theory. Design/methodology/approach The paper describes how marketing history is currently incorporated into the author's doctoral seminar in marketing theory...