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Keywords: Shopping centers
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Journal Articles
Journal of Historical Research in Marketing (2015) 7 (3): 356–372.
Published: 17 August 2015
... of large-scale, pre-planned shopping centers in Australia during the 1960s, and allow one to write a history of this retail form from below, in contrast to the top-down approach that is characteristic of the broader literature on shopping mall development. Design/methodology/approach – Written...
Journal Articles
Journal of Historical Research in Marketing (2014) 6 (2): 279–299.
Published: 13 May 2014
... are the basis for market segmentation, so multiple formats may co-exist in the same geographic area. Retail history Critical thinking Consumer shopping theory Geographic breakeven theory Chain stores Department stores Mail-order houses Supermarkets Shopping centers Online retailing...
