Keywords: Social class
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Journal Articles
Journal of Historical Research in Marketing (2013) 5 (2): 212–222.
Published: 26 April 2013
... consumer behavior field of study. Originality/value This paper offers a different view of motivation research, stressing its use of sociology and anthropology. It offers a corrective to the prevailing over‐emphasis on Ernest Dichter. Motivation research Product symbolism Social class Culture...

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