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Keywords: Social network sites
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Journal Articles
Journal of Historical Research in Marketing (2023) 15 (4): 225–242.
Published: 20 September 2023
...Md Tarique Newaz Purpose The purpose of this study is to document and analyze the success story of YouTube as a social network site in a competitive market, offering important academic and managerial implications. Design/methodology/approach Historical methods were used for investigation...
