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Keywords: Social responsibility
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Journal Articles
Journal of Historical Research in Marketing (2011) 3 (1): 111–117.
Published: 01 February 2011
... and also as an economic activity. Originality/value This paper shows how even when his ideas were at an early stage of development Dixon analysis was both insightful and rigorous. In addition, the paper also provides an insight into Dixon's generous personality. Marketing Social responsibility...
