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Keywords: Social skills
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Journal Articles
Journal of Historical Research in Marketing (2024) 16 (2): 125–152.
Published: 30 November 2023
... offers two contributions to the literature in marketing and consumption history. Firstly, it uncovers the lines of actions (framing and settlement) involved in creating marketing systems and shaping consumer culture. Secondly, it explores how the state strategically leveraged its social skills to promote...
