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Keywords: Social systems
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Journal Articles
Journal of Historical Research in Marketing (2011) 3 (1): 111–117.
Published: 01 February 2011
... Social systems Mentor: a person who offers support and guidance to another; an experienced and trusted counsellor or friend; a patron, a sponsor (Oxford English Dictionary). I have in my possession three of Don's working papers which he kindly shared with me in the late 1980s...
