Keywords: Social tensions
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Journal Articles
Journal of Historical Research in Marketing (2019) 11 (2): 165–180.
Published: 05 July 2019
... the maneuvers taken by Tornion Olut Oy to brand its new product, Lapin Kulta, which ultimately became the most popular beer in Finland. In addition, the contemporary changes in the Finnish society with related social tensions are shown to have contributed to its success significantly. Design/methodology...

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