... the leadership of the Soviet Union – adopted socialism and strived to achieve communism produced new conditions that affected the formation of consumer imagination, including advertising. Against this backdrop, it may be instructive to examine the nature of advertising in this period, as such an analysis can...

..., the study shows the effective blockage of the implementation of marketing approaches by orthodox communist authorities. The paper demonstrates the distinctiveness and importance of the Czechoslovak case and provides a basis for integrating that experience into the larger history of marketing under socialism...

...). © Emerald Group Publishing Limited 2013 Hazel Kyrk Helen Woodward Female contributors to marketing Marketing theory Advertising practice Socialism Critical reformism Gender Women Marketing Tadajewski and Maclaran (2013) started the development of this special issue...