Keywords: Spain
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Journal Articles
Journal Articles
Journal of Historical Research in Marketing (2024) 16 (3): 243–257.
Published: 10 January 2024
... Roldós Viñolas – the first documented advertising agent in Spain to this day – in shaping the emerging Spanish advertising industry at the end of the 19th century. Design/methodology/approach The methodology used in this paper is based on a review of period and contemporary literature, as well...
Journal Articles
Journal Articles
Journal of Historical Research in Marketing (2024) 16 (1): 96–121.
Published: 14 December 2023
...Jesús Martínez-Navarro; Fernando Campayo-Sánchez; Liudmila Ostrovskaya Fedorova Purpose This study aims to appraise the historical evolution of tourism research focused on Spain. Firstly, an analysis was conducted to assess the production and impact of research within this domain. Secondly...
Journal Articles

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