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Keywords: Spain
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Journal Articles
Assessing food preferences in Spain: a historical perspective including attributes and values
Available to Purchase
Journal of Historical Research in Marketing (2024) 16 (3): 212–242.
Published: 15 July 2024
...Opeyemi Femi-Oladunni; Pablo Ruiz-Palomino; Israel Roberto Pérez Jiménez Purpose This study aims to identify how Spanish consumers’ extrinsic preferences for food have evolved by examining the extant literature on food preferences in Spain, focusing on food-related attributes and food-related...
Journal Articles
Roldós y Compañía, the oldest operating advertising agency in the world
Available to Purchase
Journal of Historical Research in Marketing (2024) 16 (3): 243–257.
Published: 10 January 2024
... Roldós Viñolas – the first documented advertising agent in Spain to this day – in shaping the emerging Spanish advertising industry at the end of the 19th century. Design/methodology/approach The methodology used in this paper is based on a review of period and contemporary literature, as well...
Journal Articles
Contextualizing the “Spanish dream”: using critical HRM to understand immigrant homeownership in Spain, 2000–2009
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Journal of Historical Research in Marketing (2024) 16 (3): 258–282.
Published: 10 January 2024
... consumer acculturation. However, critical factors which differentiate immigrant decisions to purchase a home remain underexplored. This study aims to examine the importance of different identity resources in determining homeownership gaps between immigrant groups in Spain during a dynamic decade. Design...
Includes: Supplementary data
Journal Articles
Mapping the evolution of tourism research: the Spanish case
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Journal of Historical Research in Marketing (2024) 16 (1): 96–121.
Published: 14 December 2023
...Jesús Martínez-Navarro; Fernando Campayo-Sánchez; Liudmila Ostrovskaya Fedorova Purpose This study aims to appraise the historical evolution of tourism research focused on Spain. Firstly, an analysis was conducted to assess the production and impact of research within this domain. Secondly...
Journal Articles
Spain is different! An analysis of the promotion strategies in the tourism industry in Spain
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Journal of Historical Research in Marketing (2024) 16 (1): 25–47.
Published: 28 November 2023
...Juan José Blázquez-Resino; María Pilar Martínez-Ruiz; Ana Isabel Muro Rodríguez Purpose Given the great tourist attractiveness of Spain at international level, tourism has become one of the main sources of income and employment, as well as a basic pillar of the Spanish economy. With these ideas...
