Keywords: Sports car marketing
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Journal Articles
Journal of Historical Research in Marketing (2017) 9 (4): 329–358.
Published: 20 November 2017
... (2015 , pp. 50-56) wrote: © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing history Branding history Cyclecars Retromarketing Segmentation and positioning history Sports car marketing When I heard the news four years ago...

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