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Keywords: Strategic action field
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Journal Articles
Journal of Historical Research in Marketing (2024) 16 (2): 125–152.
Published: 30 November 2023
... action perpetuated by the state-owned alcohol retailer Systembolaget from 1957 until 1985. Theoretically, we follow Layton (2015) to frame marketing history from a strategic action field (SAF) perspective (Fligstein and McAdam , 2011, 2012). Of particular focus is how the state was able to leverage...
