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Journal Articles
Journal of Historical Research in Marketing (2014) 6 (2): 279–299.
Published: 13 May 2014
... Supermarkets Shopping centers Online retailing As to current business students in North American universities, I hold three truths to be self-evident. First, the great majority have little comprehension of how dramatically the structure of business changes within an average lifetime. Second...
Journal Articles
Journal of Historical Research in Marketing (2011) 3 (3): 279–301.
Published: 09 August 2011
...Leighann Neilson; Stanley Shapiro; Barry E.C. Boothman Purpose The purpose of this paper is to appraise the spread of supermarkets in Canada during the mid‐twentieth century. It examines how corporate chains altered the organization of distribution, reconfigured shopping experiences, and promised...

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