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Keywords: Swadeshi Movement
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Journal Articles
Journal of Historical Research in Marketing 1–20.
Published: 01 October 2026
...Aditi Baruah; Sudip Chakraborty Purpose Decades before the rise of purpose-driven branding, the Swadeshi Movement executed one of history’s most powerful campaigns of ethnocentric countermarketing. This paper aims to reconceptualise khadi (indigenous hand-spun cloth) and Swadeshi textiles...
