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Keywords: Technology
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Journal Articles
John H. Patterson and the early sales practices of NCR
Available to Purchase
Journal of Historical Research in Marketing (2021) 13 (1): 44–62.
Published: 26 February 2021
... on the spot that he would return to Dayton and use the funds from the liquidation of his former businesses to buy Ritty’s cash register business operation. Technology Sales Antitrust John H. Patterson Sales history John Henry Patterson (1844-1922) was the founder of a company now known...
Journal Articles
Toward a history of sport branding
Available to Purchase
Journal of Historical Research in Marketing (2012) 4 (4): 482–509.
Published: 02 November 2012
... rule‐making, equipment, distinct names, and employment of new technologies. Originality/value The paper identifies a series of topics that merit closer scrutiny by historians whose research might inform contemporary scholars and practitioners of sport marketing. Notions of product lines and types...
