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Keywords: Terrence H. Witkowski
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Journal Articles
Terrence H. Witkowski: the making of a marketing and consumption historian
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Journal of Historical Research in Marketing (2019) 11 (1): 51–73.
Published: 22 May 2019
...Terrence H. Witkowski Purpose This paper aims to present an autobiographical account on the life of Terrence H. Witkowski and his development as a marketing and consumption historian. Design/methodology/approach This paper is an autobiography and intellectual history. Findings The author...
