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Keywords: Torches of Freedom
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Journal Articles
Journal of Historical Research in Marketing (2021) 13 (3-4): 214–230.
Published: 28 October 2021
... in decades preceding the “Torches of Freedom” campaign run by Edward L. Bernays. This criticism for engineering women’s smoking, and thus harming women’s health up to today causes harm to the reputation of the public relations (PR) industry. Design/methodology/approach Articles were analysed per decade...
