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Keywords: Trade journals
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Journal Articles
Journal of Historical Research in Marketing (2020) 12 (1): 19–52.
Published: 04 November 2019
... the nursing profession as a new and potentially lucrative market of women with disposable income and influence in the health field. Originality/value To date, there is a scarcity of marketing analysis that examines advertising placed in trade journals and in particular for early twentieth century health...
