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Keywords: Trade marks
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Journal Articles
Journal of Historical Research in Marketing (2012) 4 (2): 224–244.
Published: 27 April 2012
... brew to the local pharmacy soda fountain to see how customers reacted to the current version of the drink. Coca‐Cola Trade marks Brand protection Brands This paper examines the pre‐Second World War brand protection efforts of the Coca‐Cola Company (hereafter Coke) primarily by looking...
