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Keywords: Transgenerational trauma
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Journal Articles
Journal of Historical Research in Marketing 1–23.
Published: 01 June 2026
... transgenerational trauma via interventions in advertising safe spaces. South Africa Diversified narratives Multimodal analysis Imagined intergroup contact Transgenerational trauma Living heritage Moreover, Erasmus (2010) notes that intergroup contact theory fails to adequately address...
Includes: Supplementary data
