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Journal Articles
Journal of Historical Research in Marketing (2016) 8 (1): 65–82.
Published: 15 February 2016
...Mark Tadajewski; Stephanie M. Amerian Purpose – The purpose of this paper is to examine the role that fashion played in the Cold War competition between the USA and the Soviet Union during the period from 1945 to 1959. Design/methodology/approach – This paper begins by situating fashion...
