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Keywords: Vegemite
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Journal Articles
Journal of Historical Research in Marketing (2016) 8 (3): 343–357.
Published: 15 August 2016
...Emily J.H. Contois Purpose Through a case study of J. Walter Thompson and Kraft’s efforts to market Vegemite in the USA in the late 1960s, this paper aims to explore transnational systems of cultural production and consumption, the US’s changing perception of Australia and the influence of culture...
