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Keywords: Visual culture
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Journal Articles
Journal of Historical Research in Marketing 1–21.
Published: 15 June 2026
... Representation Social critique Visual culture The California Raisins campaign reflects this broader historical pattern, in which Black musical aesthetics become a source of marketable “cool” while the structures of authorship, ownership and profit remain largely external to Black cultural producers...
Journal Articles
Journal of Historical Research in Marketing (2018) 10 (4): 383–419.
Published: 24 May 2018
...Terrence H. Witkowski Purpose This paper aims to present a visually documented brand history of Winchester Repeating Arms through a cultural analysis of iconic Western images featuring its lever action rifles. Design/methodology/approach The study applies visual culture perspectives...
