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Keywords: Visual social semiotic analysis
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Journal Articles
Marketing and consuming Beijing Opera (Jingju) costumes in pre-1949 China: a special stage costume with multilevel meanings
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Journal of Historical Research in Marketing (2025) 17 (1-2): 30–52.
Published: 05 June 2025
... Method (CHRM) and visual social semiotic analysis yielded a critical analysis of Jingju costumes’ profound historicity (that is, their sociohistorically embedded styles, multiple marketing functions, connotations and consumptions). Findings Relying on CHRM and visual social semiotic analysis...
