Keywords: War
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Journal Articles
Journal of Historical Research in Marketing (2019) 11 (2): 227–248.
Published: 14 June 2019
... differed in the two countries while they were fighting the Malvinas/Falkland Islands War. Design/methodology/approach A total of 3,707 ads were analyzed from La Nación and The Times from April 1, 1982, to December 31, 1982. Appeals, advertised products, cultural values and code...

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