...Graham Gladden Purpose The interwar period was a time of technological and social change. This paper aims to understand how these changes impacted the marketing communication of mobility through the lenses of safety and of the changing place and role of women in society. Design/methodology...

...Martina Topić Purpose The purpose of this paper is to analyse the social debate on women, health and smoking in the New York Times from 1870 until 1929. The paper aimed to establish whether smoking for women was a form of oppression and whether it was publicly known that smoking is harmful...

..., between 1922 and 1926, information gained from a US survey based on 3,125,534 replies to 2,339 advertisements in 49 magazines, revealed that advertisements in women's magazines received more than twice as many replies as those in general magazines. However, by the 1950s, the US advertising industry...

...Mark Tadajewski; Pauline MacLaran; Mark Tadajewski Purpose Women and marketing have had a complicated relationship for a considerable time. They have often been involved with marketing‐type practices for longer than we have appreciated to date. Against considerable odds, some have carved out...

... available to female contributors to marketing theory, thought and practice. Early American society conferred on its men a great many rights and privileges. They usually received better educations than did women, and only men attended the universities…Men had more freedom to travel independently outside...

... time as editor of the homemaking department of women's magazine Delineator from 1921‐1926. Design/methodology/approach The paper used qualitative analysis of the content of the homemaking department under Van Rensselaer as well as quantitative analysis of the advertising during those years...

... trailblazing accomplishments, findings suggest her efforts were constrained by structural oppression in the industry concerning gender and race. Originality/value Scholarly literature reflecting the contributions and experiences of women of color in the advertising business is nearly non‐existent...

...Mark Tadajewski; Pauline MacLaran; Jennifer Scanlon Purpose This article aims to explore the work lives and contributions of a group of women employed at the J. Walter Thompson advertising agency in the early twentieth century. Design/methodology/approach Archival source material from the J...