...Graham Gladden Purpose The interwar period was a time of technological and social change. This paper aims to understand how these changes impacted the marketing communication of mobility through the lenses of safety and of the changing place and role of women in society. Design/methodology...

...Martina Topić Purpose The purpose of this paper is to analyse the social debate on women, health and smoking in the New York Times from 1870 until 1929. The paper aimed to establish whether smoking for women was a form of oppression and whether it was publicly known that smoking is harmful...

... and advertising in Ireland. © Emerald Group Publishing Limited 2014 Advertising history Consumer society Consumption society Ireland Women During the course of the eighteenth century, the Irish female consumer became increasing visible. From this time onwards, her commercial potential...

...Mark Tadajewski; Pauline MacLaran; Mark Tadajewski Purpose Women and marketing have had a complicated relationship for a considerable time. They have often been involved with marketing‐type practices for longer than we have appreciated to date. Against considerable odds, some have carved out...

...Mark Tadajewski; Pauline MacLaran; Jennifer Scanlon Purpose This article aims to explore the work lives and contributions of a group of women employed at the J. Walter Thompson advertising agency in the early twentieth century. Design/methodology/approach Archival source material from the J...

... time as editor of the homemaking department of women's magazine Delineator from 1921‐1926. Design/methodology/approach The paper used qualitative analysis of the content of the homemaking department under Van Rensselaer as well as quantitative analysis of the advertising during those years...

... those who were highly motivated to succeed in this gender stratified environment were constrained by factors beyond their control. Without resources or a skill‐set that was desirable to potential business partners, women had to enter into business on their own, with limited capital (Peiss, 1998...

... trailblazing accomplishments, findings suggest her efforts were constrained by structural oppression in the industry concerning gender and race. Originality/value Scholarly literature reflecting the contributions and experiences of women of color in the advertising business is nearly non‐existent...