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Keywords: Women’s history
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Journal Articles
Journal Articles
Journal of Historical Research in Marketing (2016) 8 (3): 434–451.
Published: 15 August 2016
... rights only Consumer culture Women’s history History of emotions Market devices Advertisers have long recognised the value of appealing to consumer desires to build relationships between consumers and brands (Bauman, 2001 , p. 7, pp. 9-29), and investigating the emotions that drive those...

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