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Keywords: Women’s history
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Journal Articles
Journal of Historical Research in Marketing (2020) 12 (3): 377–399.
Published: 19 May 2020
... in leadership roles in the advertising industry, which, in turn, enabled other women to build careers in the industry. Biography Advertising history Leadership Business history Women’s history In March of 1912 at Reisenweber’s Restaurant in New York City, 40 advertising women, and perhaps...
Journal Articles
Journal of Historical Research in Marketing (2016) 8 (3): 434–451.
Published: 15 August 2016
... rights only Consumer culture Women’s history History of emotions Market devices Advertisers have long recognised the value of appealing to consumer desires to build relationships between consumers and brands (Bauman, 2001 , p. 7, pp. 9-29), and investigating the emotions that drive those...
