... that the literature is largely concentrated on the accommodation sector, particularly around the Airbnb platform. Studies mostly focus on individual themes such as user motivations, trust and consumer behavior, and mostly use quantitative methods. Geographically, North America and Western European countries...

..., host or any other involved actor), which is commonly termed value co-destruction (VCD). This paper explores how VCD drivers emerge within Airbnb and how they influence wellbeing from a service ecosystem perspective. Design/methodology/approach This study employed an interpretive exploratory...