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Keywords: Cognitive appraisal theory (CAT)
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Journal Articles
Journal of Hospitality and Tourism Horizons (2026) 2 (4): 571–589.
Published: 18 August 2026
... technologies and informational content, exhibition practitioners can optimize visitors' experiential states and generate favorable behavioral outcomes, including word-of-mouth and willingness to pay more. Originality/value This study is among the first to apply cognitive appraisal theory (CAT) to explain...
