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Keywords: Customer expectations
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Journal Articles
Journal of Hospitality and Tourism Horizons (2026) 2 (1): 86–112.
Published: 27 February 2026
... and moderation tests using bootstrapped regression and moderated regression analysis ( MRA ) to examine direct, indirect and interaction effects. Measures for customer expectations influenced by Korean media are mean-centred and included as moderators to explore how media-driven expectations alter the dynamics...
