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Keywords: Customer experience
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Journal Articles
Journal of Hospitality and Tourism Horizons (2026) 2 (2): 285–299.
Published: 04 May 2026
...@virginia.edu 08 12 2025 18 02 2026 01 04 2026 07 04 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Customer satisfaction Customer experience Expectancy–disconfirmation Platinum rule Ethics of care AI-enabled hospitality...
Journal Articles
Journal of Hospitality and Tourism Horizons (2026) 2 (1): 86–112.
Published: 27 February 2026
...Bibek Bardhan; Kakali Mahanta Purpose This study investigates the influence of media-driven expectations on customer experiences (CE) within Korean restaurants in Assam, India. It aims to understand how popular Korean media, especially dramas and food content, shape dining expectations and thereby...
Journal Articles
Journal of Hospitality and Tourism Horizons (2025) 1 (2): 87–109.
Published: 28 July 2025
.... Research limitations/implications There is a need for future research to empirically test and validate the proposed model. Future research should explore the long-term effects of technology and sustainability integration on organizational performance and customer experience. Practical implications...
