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Keywords: Digital co-creation
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Journal Articles
Anderson Antonio Lima, Heidy Rodriguez Ramos, Thiago de Luca Santana Ribeiro, Marcos Antônio Maia Lávio Oliveira, Lupércio Aparecido Rizzo
Journal of Hospitality and Tourism Horizons 1–23.
Published: 01 September 2026
... governance Digital co-creation The emergence of service-dominant logic (SDL) (Vargo and Lusch, 2004) fundamentally repositioned customers and stakeholders from passive recipients of value to active co-creators of value-in-use. This theoretical revolution has profoundly influenced tourism scholarship...
Includes: Supplementary data
